Journal of Sports Media 04:1

Journal of Sports Media 04:1

Edited by Brad Schultz

Table Of Contents

Editor's Preface

Conveying the Olympic Message: NBC Producer and Sportscaster Interviews Regarding the Role of Identity
Andrew C. Billings

The Uses and Gratifications of Viewing Mixed Martial Arts
Nancy Cheever

It Hurts the Team Even More: Differences in Coverage by Sports Journalists of White and African-American Athletes Who Engage in Contract Holdouts
Ronald Bishop

The Unbearable Dirtiness of Being: On the Commodification of MediaSport and the Need for Ethical Criticism
Lawrence A. Wenner

Book Review
Brad Schultz