Journal of Sports Media 07:2

Journal of Sports Media 07:2

Edited by Howard Schlossberg
Founding Editor, Brad Schultz

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Table Of Contents

 Editor's Preface

"You Are Invisible": Marketing Professional Sports in the Technology Era
Abel Duarte Alonso and Michelle O'Shea

Beyond the Game or Business as Usual? Daily Newspaper and Wire-Service Coverage of John Amaechi's Coming Out
William P. Cassidy

College World Series Broadcasts: "They are What They Are"
Richard M. Southall, Kendra L. Hancock, Coyte C. Cooper, and Mark S. Nagel

The Evolution of "The Toy Department": A Content Analysis of Newspaper Sports Sections Since 1956
John Carvalho, C. Thomas Preston Jr., James Pokrywczynski, and Nicholas Kirby

Youth, Appearance, and Emotion: Commentator Framing of the 2009 Softball College World Series
Leslie McCallister and Jessica Mahone

Leveraging and Activation: Critical Elements of a Successful Sport Sponsorship at the Collegiate Level
Glenda Alvarado

The Use of Sports as a Tool of Public Diplomacy in Regions or "Stateless Nations": The Case of the Basque Country in Contemporary Spain
César García

Race and Crime in Sports Media: Content Analysis on the Michael Vick and Ben Roethlisberger Cases
Dan Coogan

Gender Inequality in the New Millennium: An Analysis of WNBA Representations in Sport Blogs
John Lisec and Mary G. McDonald