Journal of Sports Media 16:2

Journal of Sports Media 16:2

Edited by Mary Lou Sheffer
Founding Editor, Brad Schultz

Table Of Contents

Volume 16, Number 2 (Fall 2021)
Contents


An Offside Story: The Israeli Periphery in Sports Films
Orr Levental

Expecting Victory Due to TV or Identity?: An Examination of the Influence of Media Consumption and Social Identification on Game Expectations
Natalie Brown-Devlin and Michael B. Devlin

Shifting the Coverage: Understanding Why Reporting and Attitudes Changed About the NFL and Player Safety
David Cassilo

Multiscreen Football Enjoyment: Uses and Gratifications for Media Consumption of the National Football League
Melvin Lewis, J. C. Abdallah, Kenon Brown, and Andrew Billings

Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship
Po-Lin Pan, Joe Phua, and Chang Wan Woo

The “Mighty Kacy” Effect?: American Ninja Warrior and the Elevation of Women Athletes
Kevin Hull, Andrew Billings, and Lauren Schwartz

The Big Assist: Exploring Nonprofit Practitioner Beliefs About Sport CSR Relationships
Melanie Formentin, Denise S. Bortree, and Nahyun Kim