Journal of Magazine Media

Journal of Magazine Media

Edited by Kevin M. Lerner

ISSN 2576-7887

eISSN 2576-7895

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Now published by the University of Nebraska Press.

The Journal of Magazine Media is devoted to advancing research, knowledge, and understanding of magazines and new media and the pedagogy related to those areas. The journal publishes research reports and interpretive articles refereed by members of the editorial board as well as other experts. The journal also prints opinion pieces, essays, and critical reviews of books and teaching materials that deal with magazines and new media.

Founded in 1999, the journal is international and peer-reviewed. It is the official journal of the Magazine Division of the Association for Education in Journalism and Mass Communication and division members receive subscriptions as a benefit of membership.

Table Of Contents

Volume 21, Number 1 (Fall 2020)

Letter from the Editor
Kevin M. Lerner 

Exploring Personalities and Experiences: How Football Magazines Use Facebook and Twitter to Enhance Their Brand Identities
Wagner R. Arratia Concha

Featured Research
Quantifying Gender Stereotypes? Visually Assessing Stereotypes of Women in People Magazine
Tara Marie Mortensen, Khadija Ejaz, and Carol J. Pardun

Picturing the President: Visual Analysis of the Donald Trump Presidency on US Magazine Covers between 2016 and 2018
Newly Paul and Gregory Perreault

Signs of a Dalit Spring: India’s Activist Magazine Journalism
David O. Dowling

Pop-up’s First Online Issue Bursts with Universal Humanity and Teaching Ideas
Betsy Edgerton

The Fragmented Story of Immersive Longform Storytelling
Jeff Inman

The Ordinary Mystique and Us Weekly’s Heyday
Elizabeth Meyers Hendrickson 

Submissions & Book Reviews

The Journal of Magazine Media is interested in articles that explore the fields of magazines and magazine media, including but not limited to research related to magazine and digital media production; publishers, editors, and other producers of magazines; writers; visual design and photography; content, including journalism and storytelling associated with the magazine form; advertising; audiences; history; socio-cultural influence; and effects. A wide variety of theoretical approaches and methodologies are welcome. Contributions should add new knowledge, challenge current opinion, or inform the readership about scholarship and research that would not otherwise be known by communication specialists. The journal takes a broad view of what constitutes magazine media. Manuscripts exploring elements of magazines in non-print media, including digital and broadcast, are both welcomed and encouraged.

Articles below approximately 8,000 words (including references) are preferred. Please include a 100-word abstract.

Essays and Reports
We welcome submissions of non-refereed articles for our Essays and Reports section. These may include reports on conferences or special events, opinion pieces, or essays that address magazines or magazine media. Reports and white papers on the magazine industry are also welcomed. If in doubt about the suitability of a piece, send a query letter to the editor.

If you are interested in reviewing a book, movie, or other media relevant to the journal's audience, contact the book review editor. We welcome queries from reviewers who have a particular review in mind as well as general requests to join our pool of potential reviewers. If you would like to suggest a book or other media for review, you should also contact the book review editor.

All material submitted for publication must conform to the style and documentation requirements specified in the most recent edition of the Chicago Manual of Style. Please use end notes instead of footnotes.

Illustrative Material
Authors need not provide illustrative materials when submitting the manuscript, save for tables, but the cover letter should indicate the availability of such materials. Authors are responsible for securing copyright approval of all illustrative materials. Keep tables and figures to a minimum. Do not include a table or figure if the same information can be summarized in a few sentences. Tables should be submitted in the .docx file with the rest of the article, and constructed using Word’s native table tools. Images should be saved separately in .tif or .jpg format, and should be no less than 300 dpi with the smallest dimension measuring at least four inches or 1,200 pixels.

Manuscripts should be submitted to the editor via e-mail at  With your submission please include (1) cover letter, (2) separate file with the title page, and (3) abstract and keywords. Note that manuscripts under review for publication in other titles will not be considered for inclusion in the Journal of Magazine Media.

Visit the journal's page on the AEJMC Magazine Media Division's website.

Editorial Board


Kevin M. Lerner, Marist College

Associate Editors

Leander Reeves, Oxford Brookes University

Alexandra Shakespeare, Oxford Brookes University

Book Review Editor

Miglena Sternadori, Texas Tech University

Editorial Assistant

Kristen Conti, Marist College

Editorial Board

David Abrahamson, Northwestern University

Dunja Antonovic, Bradley University

Joe Bernt, Ohio University, Emeritus

Bob Britten, West Virginia University

Carrie Brown, City University of New York

Naeemah Clark, Elon University

Petya Eckler, University of Strathclyde

Betsy Edgerton, Columbia College

Carol Fletcher, Hofstra University

Scott Fosdick, San Jose State University

Ellen Gerl, Ohio University

Vanessa Gregory, University of Mississippi

Donna Harrington-Lueker, Salve Regina University

Elizabeth Hendrickson, Ohio University

Berkley Hudson, University of Missouri

Parul Jain, Ohio University

Cathy Johnson, Angelo State University

Jessie M. Quintero Johnson, University of Massachusetts–Boston

Sammye Johnson, Trinity University, Emeritus

Carolyn Kitch, Temple University

Yanick Lamb, Howard University

Carolyn Lepre, Radford University

Glenn Leshner, University of Oklahoma

Jacqueline Marino, Kent State University

Teresa Mastin, Northwestern University

Rachel Davis Mersey, Northwestern University

Peter Pugsley, University of Adelaide

Quint Randle, Brigham Young University

Sue Robinson, University of Wisconsin–Madison

Amber Roessner, University of Tennessee–Knoxville

Cindy Royal, Texas State University–San Marcos

Carol Schwalbe, University of Arizona

Ted Spiker, University of Florida

Robert Stepno, Radford University, Retired

Miglena Sternadori, University of South Dakota

David Sumner, Ball State University, Emeritus

Sheila Webb, Western Washington University

Charles Whitaker, Northwestern University

Erin Whiteside, University of Tennessee–Knoxville


JMM Joins Project MUSE
The Journal of Magazine Media is now part of the Premium Collection on Project MUSE. Those without library access may subscribe through this website or may purchase individual articles through Project MUSE. 

Sponsoring Society

The Journal of Magazine Media is the official journal of the Magazine Media Division of the Association for Education in Journalism and Mass Communication. Division members receive access to the electronic version of the journal as a benefit of membership.

The Magazine Media division is a dynamic group of journalism educators and scholars who teach courses on the production and business of magazines—broadly re-defined to include many new forms in the current digital world—and study their cultural roles and effects on society and audiences. The division’s members are professors and students at higher-learning institutions who share a continued interest and/or professional experience in magazine writing, editing, design, and management, along with a passion for longform and lifestyle journalism. The division publishes Magazine Matter, a biannual newsletter, and the peer-reviewed Journal of Magazine Media

More information about the division and how to join can be found at


Reading List: Sexual and Gender-Based Violence

This reading list is full of academic articles for both instructors & students seeking peer-reviewed materials on Rape Culture, Sexual Help, Models of Resistance, and other areas of study.

Reading List: Social Media

As online communities continue to widen their reach, so too does our list of peer-reviewed articles on various subjects including Journalism, Communal Narrative, Activism, Marketing, and Image Rehabilitation.

Reading List: Willa Cather

This list of peer-reviewed articles & reviews centers on the work of acclaimed author (and UNL alum) Willa Cather. Known for her novels on the pioneer experience, her works are reexamined here through the lens of modern-day academics.

Useful Links

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