Journal of Sports Media

Journal of Sports Media

Edited by Mary Lou Sheffer
Founding Editor, Brad Schultz

ISSN 1558-4313

eISSN 1940-5073

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The official journal of the Sports Communication Interest Group of the Association for Education in Journalism and Mass Communication.

The Journal of Sports Media is a response to the undeniable influence of sports media on contemporary culture and the growing interest in the field as an area of study and research. It provides a broad-based exploration of the field and promotes a greater understanding of sports media in terms of their practices, value, and effect on the culture as a whole. The journal features scholarly articles, essays, and book reviews. While the majority of the articles are academic in nature, it also includes articles from industry leaders and sports media figures on topics appealing to a non-academic audience.

Table Of Contents

Volume 14, Numbers 1–2 (2019)

“I’m Glad I Played When the Country Still Had Gonads”: Pop Warner’s Kickoff Policy Change and the Framing of Health and Safety Initiatives in Football
Jimmy Sanderson and David Cassilo

Marketing in the Minors: Comparing Minor and Major League Baseball Teams’ Use of Facebook
Ryan Vooris and Rebbeca Achen

Gay Talese and Floyd Patterson: Constructing a Liminal Hero for an Ambivalent Age
Phillip J. Hutchison

Who Is to Blame? An Examination of American Sports Journalists’ Lance Armstrong Hero Narrative and Post–Doping Confession Paradigm Repair
Sada Reed

Gazing Through a Nationalized Tilt: The Summer Olympics as Validation of the National Connective Motives Scale
Kenon Brown, Andrew Billings, and Ziyuan Zhou

Queue the Drama: Netflix’s Last Chance U and the Portrayal of Myths in Sports Documentaries
Evan L. Frederick, Marion E. Hambrick, Sam Schmidt, and Megan Shreffler

Virtual Tailgating: A Q-Methodology Analysis of Why Sports Fans Visit Online Sports Forums
Kris Boyle, Jordan Mower, Tom Robinson, and Clark Callahan

The Impact of Presenting Physiological Data During Sporting Events on Audiences’ Entertainment
Ryan Rogers

Identification and Crisis: An Exploration Into the Influence of Sports Identification on Stakeholder Perceptions of Sports-Related Crisis
Jennifer Harker

Better Than Steph Curry and More Profitable Than LeBron James: An Analysis of LaVar Ball’s Agenda Building of the Ball Brothers
Melvin L. Williams and Matthew J. Cotton

Last Chance U
Michelle Boettcher and Aris Hall

Submissions & Book Reviews

Statement of Publishing Ethics

JSM invites submissions of original manuscripts focused on theoretical and practical research of sports media across a variety of journalistic disciplines using a range of scientific approaches.

JSM follows the style guidelines outlined in the latest edition of the Publication Manual of the American Psychological Association. Manuscripts should be submitted electronically via  With your submission please include an abstract and a brief bio.Submissions, in total, should not exceed 35 manuscript pages. Note that all manuscripts are subject to peer review and those under review for publication in other titles will not be considered for inclusion in JSM.

Questions regarding JSM should be addressed to Dr. Mary Lou Sheffer at


Editorial Board

Founding Editor

Brad Schultz


Mary Lou Sheffer, University of Southern Mississippi

Editorial Board

Andy Billings, University of Alabama

John Fortunato, Fordham University

John Carvalho, Auburn University

Stephen McDaniel, University of Maryland

Lawrence Wenner, Loyola-Marymount University

Michael Butterworth, Bowling Green State University

Jeffrey Kassing, Arizona State University

Bryan Denham, Clemson University

John Spinda, Clemson University

Ted Kian, Oklahoma State University

Raymond Schuck, Bowling Green State University Firelands


Call for Papers

Special Issue: “The Future of Sports Media in the Digital Age”

What does the future hold for sports media in the digital age? How has the media ecosystem’s digital transition reshaped sports media business models, production routines, occupational ideologies, audience expectations, and broadcast deals? Which innovations will prove sustainable, and which are fleeting trends? Given the role of sports content as an economic engine in media, how will these shifts affect legacy outlets as new media platforms emerge? What will the digital age bring for sport consumption?

This special issue seeks theoretically-based, empirical approaches to the future of sports media across a variety of journalistic disciplines and platforms, as well as current trends that could influence the future. Manuscripts that include practical implications and professional recommendations will be given top consideration. For example, researchers might explore the launch of The Athletic, a digital sports media platform backed by significant venture capital funding. Can an ad-free, subscription only business model work for legacy sports media, too? Or, researchers may analyze social media’s role in the distribution of sports content.

This special issue seeks to explore these and other research ideas regarding the future of sports media in the digital age.

For more details, please read the full Call for Papers here

Manuscripts should be submitted directly to the editor at Be sure to note that the manuscript is meant for the “The Future of Sports Media in the Digital Age” special issue. Submissions should not exceed 35 manuscript pages, all-inclusive of references, tables and figures. Please include a 150-word abstract and author bio(s). Note that all manuscripts will be multi-peer reviewed.

Submitted manuscripts cannot be concurrently under review for publication in other titles.

Deadline for submissions: February 1, 2020. If accepted, manuscripts will be published in v15.2 (December 2020 publication date)

Questions regarding “The Future of Sports Media in the Digital Age” special issue may be sent to editor Mary Lou Sheffer Forward will be written by Jennifer L. Harker, Ph.D., Reed College of Media, West Virginia University; and Michael Mirer, Ph.D., Department of Journalism, Advertising and Media Studies; University of Wisconsin,Milwaukee.


Article Sales
Single articles from JSM are now available for purchase through Project MUSE.


Sports Communication Interest Group Selects JSM  as Official Journal

The Sports Communication Interest Group of the Association for Education in Journalism and Mass Communication (AEJMC) has agreed to enter into a relationship with the Journal of Sports Media, making it the group's official journal. This decision was made at the AEJMC's 2017 convention held in Chicago last..

Members will receive access to the journal as a benefit of membership.

Sponsoring Society

The Journal of Sports Media has been selected by the Sports Communication Interest Group of the Association for Education in Journalism and Mass Communication as its official journal. Members of the group receive access to the electronic version of the journal as a benefit of membership.

The group supports AEJMC members who are scholars and teachers of sports-related courses, including those in the areas of journalism, broadcasting, advertising/marketing, and sports information/public relations with a balanced agenda that focuses on teaching, scholarship, and issues of professional freedom and responsibility.

For more information, visit


Syllabus Builder: Social Media

Our Syllabus Builder resource sheets are intended to assist instructors looking for supplemental materials and students seeking ideas for research papers by providing links to a variety of peer-reviewed articles online.

Syllabus Builder: Sexual and Gender-Based Violence

Our Syllabus Builder resource sheets are intended to assist instructors looking for supplemental materials and students seeking ideas for research papers by providing links to a variety of peer-reviewed articles online.

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