Journal of Sports Media

Journal of Sports Media

Edited by Mary Lou Sheffer
Founding Editor, Brad Schultz

ISSN 1558-4313

eISSN 1940-5073

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The official journal of the Sports Communication Interest Group of the Association for Education in Journalism and Mass Communication.

The Journal of Sports Media is a response to the undeniable influence of sports media on contemporary culture and the growing interest in the field as an area of study and research. It provides a broad-based exploration of the field and promotes a greater understanding of sports media in terms of their practices, value, and effect on the culture as a whole. The journal features scholarly articles, essays, and book reviews. While the majority of the articles are academic in nature, it also includes articles from industry leaders and sports media figures on topics appealing to a non-academic audience.

Table Of Contents

Volume 13, Number 2 (Fall 2018)


Life in Black and White: Racial Framing by Sports Networks on Instagram
Rich G. Johnson and Miles Romney

Sometimes It’s What You Don’t Say: College Football Announcers and Their Use of In-Game Stereotypes
Brad Schultz, Mary Lou Sheffer, and Nathan Towery

Collaborative Touchdown with #Kaepernick and #BLM: Sentiment Analysis of Tweets Expressing Colin Kaepernick’s Refusal to Stand during the National Anthem and Its Association with #BLM
Joseph Yoo, Jordon Brown, and Arnold Chung

“Virtually Self-Contained”: Unpacking the Narrative in News-Media Coverage of the 2014 Special Olympics World Games
Ron Bishop

“Going for Gold”: Print and Digital Media Reports of Performance Expectations for Olympic and Paralympic Athletes
Helen J. Heaviside, Andrew J. Manley, Faye F. Didymus, and Susan H. Backhouse

Predictors of Simultaneous Media Uses during the 2016 Rio Games
Tang Tang and Roger Cooper

Submissions & Book Reviews

JSM invites submissions of original manuscripts focused on theoretical and practical research of sports media across a variety of journalistic disciplines using a range of scientific approaches.

JSM follows the style guidelines outlined in the latest edition of the Publication Manual of the American Psychological Association. Manuscripts should be submitted electronically via  With your submission please include an abstract and a brief bio.Submissions, in total, should not exceed 35 manuscript pages. Note that all manuscripts are subject to peer review and those under review for publication in other titles will not be considered for inclusion in JSM.

Questions regarding JSM should be addressed to Dr. Mary Lou Sheffer at

Editorial Board

Founding Editor

Brad Schultz


Mary Lou Sheffer, University of Southern Mississippi

Editorial Board

Andy Billings, University of Alabama

John Fortunato, Fordham University

John Carvalho, Auburn University

Stephen McDaniel, University of Maryland

Lawrence Wenner, Loyola-Marymount University

Michael Butterworth, Bowling Green State University

Jeffrey Kassing, Arizona State University

Bryan Denham, Clemson University

John Spinda, Clemson University

Ted Kian, Oklahoma State University

Raymond Schuck, Bowling Green State University Firelands


Article Sales
Single articles from JSM are now available for purchase through Project MUSE.


Sports Communication Interest Group Selects JSM  as Official Journal

The Sports Communication Interest Group of the Association for Education in Journalism and Mass Communication (AEJMC) has agreed to enter into a relationship with the Journal of Sports Media, making it the group's official journal. This decision was made at the AEJMC's 2017 convention held in Chicago last..

Members will receive access to the journal as a benefit of membership.

Sponsoring Society

The Journal of Sports Media has been selected by the Sports Communication Interest Group of the Association for Education in Journalism and Mass Communication as its official journal. Members of the group receive access to the electronic version of the journal as a benefit of membership.

The group supports AEJMC members who are scholars and teachers of sports-related courses, including those in the areas of journalism, broadcasting, advertising/marketing, and sports information/public relations with a balanced agenda that focuses on teaching, scholarship, and issues of professional freedom and responsibility.

For more information, visit


Topic Notes: Social Media

Social media have a profound influence on how we communicate, build relationships, and understand and influence our society. Get links to relevant articles from this and other University of Nebraska Press journals here.

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