Journal of Sports Media

Journal of Sports Media

Edited by Mary Lou Sheffer
Founding Editor, Brad Schultz

ISSN 1558-4313

eISSN 1940-5073


The Journal of Sports Media is a response to the undeniable influence of sports media on contemporary culture and the growing interest in the field as an area of study and research. It provides a broad-based exploration of the field and promotes a greater understanding of sports media in terms of their practices, value, and effect on the culture as a whole. The journal features scholarly articles, essays, and book reviews. While the majority of the articles are academic in nature, it also includes articles from industry leaders and sports media figures on topics appealing to a non-academic audience.

Table Of Contents

Volume 17, Number 2 (Fall 2022)


“Cowing to the Unnecessary Pressures”: Examining Story Forms Sports Journalists Employ for Sports-Related Sociopolitical Issues
Ryan Broussard

Social Media, Crisis, and College Sport: An Analysis of Three Crises
Amanda Roussin, Evan Frederick, and Ann Pegoraro

“They Come From the Land Down Under and Thankfully So”: Framing of Australian Punters in College Football
James Bingaman

Flipping the Frame: How Rudy Gobert Went From an Episodic Bad Actor to a Thematic Hero
Mark Mederson and Michael Mirer

Spiral of Bias: Local Media Voting Bias in the NBA Over Time
Braden Bagley, Sean Fourney, and Hayden Coombs

Submissions & Book Reviews

Statement of Publishing Ethics

JSM invites submissions of original manuscripts focused on theoretical and practical research of sports media across a variety of journalistic disciplines using a range of scientific approaches.

JSM follows the style guidelines outlined in the latest edition of the Publication Manual of the American Psychological Association. Manuscripts should be submitted electronically via  With your submission please include an abstract and a brief bio.Submissions, in total, should not exceed 35 manuscript pages. Note that all manuscripts are subject to peer review and those under review for publication in other titles will not be considered for inclusion in JSM.

Questions regarding JSM should be addressed to Dr. Mary Lou Sheffer at


Editorial Board

Founding Editor

Brad Schultz


Mary Lou Sheffer, University of Southern Mississippi

Editorial Board

Andy Billings, University of Alabama

John Fortunato, Fordham University

John Carvalho, Auburn University

Stephen McDaniel, University of Maryland

Lawrence Wenner, Loyola-Marymount University

Michael Butterworth, Bowling Green State University

Jeffrey Kassing, Arizona State University

Bryan Denham, Clemson University

John Spinda, Clemson University

Ted Kian, Oklahoma State University

Raymond Schuck, Bowling Green State University Firelands

Glenn Cummins, Texas Tech University 


JSM Article Receives Award
(October 2020)

"Better Than Steph Curry and More Profitable Than LeBron James: An Analysis of LaVar Ball's Agenda Building of the Ball Brothers" by Melvin L. Williams and Matthew J. Cotton was named the 2020 Outstanding Scholarly Article by the African-American Communication and Culture Division of the National Communication Association. The article appeared in Journal of Sports Media Volume 14, nos. 1-2 (2019).

Sponsoring Society


Reading List: Social Media

As online communities continue to widen their reach, so too does our list of peer-reviewed articles on various subjects including Journalism, Communal Narrative, Activism, Marketing, and Image Rehabilitation.

Reading List: Sexual and Gender-Based Violence

This reading list is full of academic articles for both instructors & students seeking peer-reviewed materials on Rape Culture, Sexual Help, Models of Resistance, and other areas of study.

Reading List: Sports-Related Controversies, Social Issues, and Scandals

This sprawling list includes peer-reviewed articles on subjects as diverse as the fields of play they revolve around, including Violence in Sports, Gambling & Game Fixing, Drugs & Banned Substances, Mascots & Offensive Imagery, and other controversies.

Useful Links

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